Nice to meet you

We are, a toy store in the heart of Tel Aviv with lots of toys and games for a variety of ages :) We believe that all the toys and games in our store have added value which enriches the game time and gives the child a different and unique experience.


We are sitting inside an electronic toy lab, researching the space between the physical and the digital. A space designed for play, creative discourse and the study of communication that takes place between human beings through technology, in the belief that it can enhance the human experience. Welcome to come and visit us!

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